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Maven 2.0 seems much more stable then the PDE build. Yet, both use files that are not intuitive. Not that ANT files are intuitive or easy. The map files in Eclipse seem straight forward enough. I am unsure about the pom.xml files Maven uses.

What does automated builds mean? It means some machine without human involvement will be able to build your product. Setting up the build machine is critical. Which ever way you do so.

Why not just take your build.xml and wrap it with a pull and tag of the code? Seems easy enough.